Networks, considers that advertisers must manage the concept of audiences to spread their advertising message in the awareness stage. In that sense, tools similar to cookies will continue to exist to reference these audiences bas on similar profiles and behaviors. For the consideration, purchase and loyalty stages, the use of CRMs with automation mechanisms that allow the message of each brand to be individualize will become more relevant. If you want to know the impact on advertising of the decision that Google made last year regarding the disappearance of third-party cookies, what is happening in the environment, what solutions are being generate, as well as what the new standards are and how.

The measurement of advertising activities will Phone Number List be affect in the coming years, we invite you to watch this free course The future of advertising without cookies , with the expert David Posada, invite by Iamb Colombia. In this free course you will learn about Digital identifiers. Types of cookies. The impact of these changes on the markets. What are the new standards In purchasing audiences. Various solutions and innovations. How the measurement will be affect. And what's next for the industry and for marketers. Allows users to search for products on online sales websites and compare prices between different suppliers.



For years, this alternative has been essential for e-commerce giants like Amazon and brick-and-mortar retail websites like Best Buy and Walmart. But now, and since April , in addition to paid ads, Google incorporates free lists in the purchases tab, turning Google Shopping into a free tool, which is excellent news for buyers and sellers For shoppers, because they can now more easily find products from more stores on Google that were previously difficult to find. For stores, because now they can make the leap to the platform and reach millions of people who search with purchase intent on Google every day.

Brands that choose this archetype communicate imagination, creativity and promote from of expression for each person. Prominent colors grey, white, black and r.The innocent Attitude they are optimistic brands that transmit honesty, trust and reliability, always trying to generate wellbeing for others. Goal be happy Biggest fear being boring. Message its messages allude to happiness, friendship, childhood, vital optimism. Attributes They are dreamy brands that inspire utopian ideals and values, with touches of naivety, nostalgia for childhood and youth. Strategy bas on optimism.

Prominent colors r, pink and yellow, mainly Phone Number List Brand examples Coca-Cola, McDonalds and Disney. The brand personality must be consistent with your brand's history, its value proposition, characteristics and values. And it must be reflect in your speech, beliefs and content to achieve that unique connection with your audience and that differentiating factor with your competition. If you want to continue reading about this exciting topic, we leave you some complementary articles, marketing university. Copersonalidaddemarcatop masimportantes  arketinguniversity.co keyconceptsindigitalpublicrelationstoincidirinyourpublicandpotentiateyourbrand .marketing university. stobuild your brand strategy from agility and results Article written by Gina Melissa Roserio Muñoz Student of the Full Stack Digital Marketing Certification from Marketing University.



Third-party cookies stay for two more years Good news for the advertising industry in the world is Google's announcement to delay the elimination of third-party (or tracking) cookies in its Chrome browser until mid or late . Which means that we have two years more, to prepare for this change. Cookies are elements that digital marketers use to measure the results of advertising, therefore with the disappearance of third-party cookies will come new challenges for the advertising industry. As indicate by Google, there is considerable progress in the initiative but more time is ne to eliminate third-party cookies (files that can be us to track the behavior and attributes of Chrome), which it had initially project for , but is now postponing. at the end of . What will replace tracking cookies.